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Willing But not Anxious

Law students when encountering contract law are soon introduced to the concept that the “value” of an article or a service is the amount of money offered by a “willing but not anxious” seller and accepted by a "willing but not anxious" buyer.

I think there would be general agreement that the overwhelming majority of the millions of commercial transactions finalized daily throughout the world are made between buyer and seller both of whom fit these descriptions.

The huge majority of people who are in business have the primary aim of receiving “appropriate” reward for their time, effort, expertise and management of whatever they have for sale.

“Profiteering” is a derogatory word implying that the person selling is getting more than their share of the deal being done. I think occasions where the buyer literally has no choice but to cop a deal where price is irrelevant are very rare. A free market guarantees that.